This year, instead of jumping into the chaos of Black Friday and Cyber Monday, we’re choosing to embrace White Monday—a day dedicated to mindful consumption, sustainability, and making choices that benefit both people and the planet.
At Mavis & Noah, we believe in the importance of quality over quantity. While we may not be a circular brand, we are deeply committed to using organic and natural materials in our collections. We focus on creating pieces that are made to last, using fibers like organic cotton and wool—materials that are gentle on the environment and designed for longevity. Our aim is to offer clothing that’s not just trendy, but timeless.
What is White Monday?
White Monday, also known as Circular Monday, is a growing movement that encourages people to step away from the sales frenzy and make more intentional, sustainable purchases. It's about shifting the focus from overconsumption to buying less but better, and supporting brands that prioritise sustainability and craftsmanship.
While the traditional Black Friday deals often push for quick, mass-produced purchases, White Monday is a reminder to choose quality products that are designed to last—products that reflect a more sustainable way of living.
Why We're Celebrating White Monday
We’re not offering discounts or engaging in the rush of Black Friday sales because we believe in valuing the work, craftsmanship, and materials that go into each Mavis & Noah piece. We use organic cotton and wool in our current designs, creating garments that are kind to both your skin and the environment. We want our customers to buy fewer, but better, items—pieces that have a purpose and a place in your wardrobe for years to come.
By participating in White Monday, we’re encouraging a more mindful approach to shopping, one where you can feel good about the products you buy—knowing they’re made with care, using materials that align with your values. It’s a time to invest in what you truly need and support brands that focus on quality, and the long-term impact of their products.
How You Can Join Us
-
Shop Mindfully: Instead of following the hype of fleeting sales, consider pieces that are made with care and will stand the test of time. Whether it’s from Mavis & Noah or other brands that prioritise quality, choose items that reflect your values.
-
Choose Natural Materials: Seek out products made from organic, recycled, or biodegradable materials. At Mavis & Noah, we prioritize natural fibers like organic cotton and wool because we believe in offering products that are as good for the planet as they are for you.
-
Support Thoughtful Brands: Support businesses that are working towards more sustainable practices. Whether it’s through ethical sourcing, better production methods, or transparency in their processes, every conscious purchase makes a difference.
This White Monday, let’s shift away from the culture of overconsumption and embrace a more intentional and sustainable way of living. We hope you’ll join us in focusing on quality and timeless design this holiday season—and beyond.
Thank you for being part of the Mavis & Noah community. We’re so grateful to have you with us on this journey toward a more thoughtful, conscious approach to fashion.