Our story

Mavis & Noah is purposed for future nostalgia; designed to last when creating future memories, and encouraged to be taken care of for future descendants. 

Founded in 2024, by Norwegian/Danish Sofia Trolle Andersen, Mavis & Noah is built upon the belief that one does not need a lot; but simply something that will last, without compromising style. Something timeless, comfortable and versatile – but still leaving room for individuality and expressiveness. 

When Andersen moved to Australia, she found herself increasingly nostalgic for the Scandinavian coastlines and countrysides. In fact, she felt it became easier to identify all the beautiful sources of inspiration in both Scandinavia and Australia.

Inspired by her upbringing and time spent in the Danish countryside, the founder created Mavis & Noah to encapsulate the feeling and quality of that good jumper you borrowed from your grandpa, those plush towels you got wrapped in as a child, and the bed linens you slept so well in that your ancestors had slept in years before you. 

We want Mavis & Noah to be your reminder to savour every moment; whether you're wearing us or simply take part in our little universe.

Our founder, Sofia, in the Danish countryside.